Initial thoughts, this thing is goddam adorable. And I think possibly all my problems could be solved if it would just tell me it loved me. But after the momentary hysteria settled I began to question the idea at the heart of this strange commercial. The notion that a human might have an emotional connection to a machine.
With regard to jobs, we hear a lot about the idea of collaborating with robots, and that this will be the future of our workforce. But could we collaborate in the same way with a robotic mind? The camaraderie and collective motivation that exists in many workplaces seem like they might be the very ingredients that have brought about some of the greatest human creations to date. Discovery, design, art, invention… that cinematic moment we all know so well where the group bands together and achieves something incredible, and it gives you goosebumps and makes you want to become a Mighty Duck. How would this work if our co-conspirators were non-human?
And on another level.. how much would it change the very nature of the human experience if we were no longer the builders of our world? If everything was outsourced… wouldn’t there be a sense that we were no longer the designers of our space, even if the robots weren’t out of our control. Isn’t there something to humans being responsible for our own environment?